The term “detail oriented” is overused in job descriptions. But for Candice Fry’s role, managing flyer production and data processing for MJ Thomas Photography, it would be a completely fair job requirement.
Fry is responsible for creating the flyers the company distributes to the schools and sports leagues where its photographers will be doing photo shoots. That’s hundreds of schools and hundreds of leagues spanning Colorado, New Mexico, Utah, Arizona, and Wyoming.
So, Fry reviews the company’s massive event calendars regularly to find out, for example, which schools have photo sessions scheduled soon for dances or yearbooks. Then she runs reports to determine how many flyers they’ll need, what special details need to be included, and how much lead time the company will need to ship those flyers (based on the school’s location). And that’s when things get really complicated. “After I’ve created a draft of these flyers,” says Fry, “I need to coordinate production with people across other departments, like proofing, printing, and shipping. Without a central place to assign and track the tasks for everyone, it was difficult to keep things moving smoothly, and it was too easy for the team to make mistakes.”