For Ross Education CIO Greg Brenner, using the RingCentral platform APIs to get his phone system and customer relationship management systems working together continues a pattern of simplification. Part of the point of signing up for RingEX™ in the first place was to replace several cloud services with one—eliminating the need for the faxing and online meetings services he used to pay for separately. Now, CRM integration with RingCentral means recruiting and admissions staff members can get more of their work done through a single user interface.
“This was part of my thinking when we picked RingCentral, that it would be good to have some way of integrating apps to improve the workflow of our lead management and admissions process,” Brenner says. “It’s worked well for us.”
RingCentral integration means employees can click to call prospective students from within the CRM app. The software also checks the caller ID on incoming calls against its database and pops any matching records up on the screen of the staff member who takes the call.
Ross provides training on a variety of medical assistant specialties, as well as healthcare administration disciplines like medical billing and insurance claims processing. Headquartered in Flint, Michigan, it has 45 locations throughout Indiana, Iowa, Kentucky, Michigan, Ohio, Tennessee, Alabama, and West Virginia.
Personnel at all those locations and in all job functions use RingEX, but the greatest integration need was to make recruiting and admissions employees more productive.
