Teskey’s Saddle Shop is one of the most trusted names in the horse industry. With more than 1,000 saddles, hundreds of bits and spurs, boots, clothing, ranch and farm equipment and equine supplies, they are a one-stop shop based in Weatherford, Texas. Established in 1998, the retail location has grown to more than 100,000 square feet along with an online store. Teskey's is known for quality products at great prices and superior customer service. Like many brick-and-mortar retailers, Teskey’s had an aging, analog communications system that no longer supported a modern customer base.
“As our business footprint expanded, our sales associates found that when customers called with questions about products in the store, the hold times were getting too long,” said Jordan Cooper, Director of IT, Teskey’s. “Because we were using landlines, we’d either have to page a department and hope someone was available to pick up a transferred call, or we’d have to place the customer on hold, go and look for the item, then come back to the phone to inform the customer and if they had more questions, the process would repeat itself. With 100,000 square feet of store, this was taking up too much time. Customers should not have to wait on hold that long.”
Teskey’s knew that the communications industry was moving to the cloud. One day, a RingCentral sales rep contacted them and introduced them to RingEX — a cloud-based application that combines messaging/texting, video, and phone functionality, along with a feature called “Switch” that lets users answer a call on one device and transfer it to another (for example, from a desktop phone to a mobile)without disrupting the communication.
“When we found out that we could get all of those features for less than what we were paying for our analog phone alone, we knew it was time to make the move,” said Cooper.
