Alex Mercado
This Multi-Franchise Owner and Entrepreneur Found His Secret Weapon for Getting So Much Done
![[alex-mercado] logo](/content/dam/rc-www/en_us/images/content/whyringcentral/casestudies/pages/alex-mercado/61_Alex_Mercado@2x-png-rendition.webp)
I can’t imagine running this many businesses at once without the RingCentral app.
Alex Mercado
Owner
A multiple-franchise owner needed a single platform to communicate with his different teams and keep track of his businesses’ many projects
When you operate a franchise restaurant, you need to keep track of a lot of moving parts to be successful—coordinating with suppliers, paying the company’s bills, managing employee schedules, communicating with the corporate parent company, hiring, assigning tasks to your staff, overseeing the budget, collaborating on strategic initiatives with your store’s managers, etc. And that’s when you have just one restaurant. Imagine running as many businesses as Alex does at the same time.
That’s Alex Mercado’s reality: He operates six Subways and is planning to roll out Carl’s Jr. restaurants as well. Plus, Alex also operates other businesses in entirely different industries.
With so many projects and tasks to manage—and so many employees, contractors, suppliers, and business partners to communicate with on a regular basis—Alex realized he couldn’t get it all done with phone calls and emails alone. He needed a single platform to manage all of this information—one he could access from a computer or his phone.
The RingCentral app helps Alex manage all of his businesses in one place
“When I started using the RingCentral app,” Alex explains, “I realized that I could manage everything, all of the operational details for all of my businesses, in the same platform. That made all the difference in helping me keep everything on track.”
Today, Alex could be best described as a “RingCentral app power user.” He maintains one-on-one conversations with the manager at each of his restaurants. He’s set up teams for the staff at each of his restaurants. He tracks RingCentral tasks and team calendars for various projects across all of his other businesses. And he uses the RingCentral app to communicate online with all of his contractors, consultants, and suppliers.
“I work with suppliers in Holland, China, the United States, and in other places all over the world,” Alex says. “But no matter where these people are, all of our communication and collaboration is easy because we do it all through the RingCentral app.”
When I started using the RingCentral app. I realized that I could manage everything, all of the operational details for all of my businesses, in the same platform. That made all the difference in helping me keep everything on track.
Alex Mercado
Owner
INDUSTRY
Food and Beverage
HQ
Tuxtla Gutiérrez,
Chiapas, Mexico
YEAR FOUNDED
NA
EMPLOYEES
NA
Alex creates more RingCentral app fans!
“To give you an idea of how easy it is to get started using the RingCentral app, and how useful the app is, as I was building a new location, I got my architects to start communicating with me through the RingCentral app,” says Alex. “They hadn’t even heard of it, but I taught them how to use the app. Now they love it, and they use it themselves in their own businesses.”