Virtual Event Platform

Choosing a platform for a virtual event

Selecting the right platform for your virtual event is crucial for ensuring a smooth and engaging experience for both organizers and attendees. With numerous platforms available, it’s important to consider key factors that align with your event’s objectives and audience needs. This guide will provide an overview of the essential considerations when choosing a virtual event platform.

Virtual event platform featured content

Key features to look for in a virtual event platform

RingCentral Events overview

Comparing event platforms

Accessibility

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Key features to look for in a virtual event platform

User-friendly interface

An interface designed with simplicity in mind minimizes the learning curve for attendees and organizers. Thoughtful layouts and clear navigation menus empower users to focus on the event instead of struggling with technical barriers.

Scalability

Support for varying audience sizes offers flexibility. A platform that adapts seamlessly to a 50-person seminar or a 10,000-attendee conference lets you cater to diverse event types without compromising performance.

Interactive tools

Built-in tools like live Q&A, audience polls, and breakout rooms foster active participation. These features enable meaningful connections and dialogue, creating a dynamic atmosphere that replicates in-person interactions.

High-quality video and audio

Dependable video and audio performance leaves no room for interruptions. Crisp visuals and clear sound elevate the professional tone of presentations and ensure attendees remain engaged throughout.

Integration capabilities

The ability to sync with tools like CRMs or marketing automation platforms simplifies workflows. This eliminates manual data entry and helps organizers track attendee behavior for actionable follow-ups.

Analytics and reporting

Comprehensive analytics offer more than just metrics. Access to attendee engagement data, session performance, and participation trends equips you to refine future event strategies with confidence.

Customizability

The right platform allows you to customize layouts, interactive elements, and visuals, ensuring the event feels entirely your own, not a template reused by everyone else. From branded invitations to tailored breakout sessions, customizability gives you the freedom to make every touchpoint feel intentional and aligned with your goals.

Overview of RingCentral’s virtual event solutions

RingCentral offers a comprehensive suite of virtual event solutions designed to meet the diverse needs of organizations. Key features include:

Scalability

Adaptability defines RingCentral's approach to event planning. Whether hosting an executive roundtable or a multi-session virtual conference, the platform adjusts effortlessly to accommodate shifting attendee numbers without compromising stability or user experience.

Interactive tools

Rich engagement features create dynamic interactions. Alongside live Q&A, audience polls, and breakout rooms, RingCentral provides access to an app store with over 40 integrations, including tools like Kahoot and Miro. These apps infuse your events with gamification and creativity, offering countless ways to keep attendees entertained and actively participating.

High-quality video and audio

Clear visuals and sharp audio are priorities for any professional event. RingCentral’s platform consistently delivers crisp streams, minimizing latency and maintaining high production value, even during peak usage times.

Integration

Compatibility with CRMs, marketing tools, and project management platforms simplifies event coordination. Real-time syncing reduces manual effort, keeping registration data, attendee insights, and follow-up processes seamless.

Analytics

Detailed event metrics provide actionable intelligence. From participation rates to session-specific feedback, RingCentral equips organizers with the data needed to refine strategies and amplify future event success.

Customizability

With RingCentral, your virtual event becomes a true reflection of your brand, offering options to customize layouts, incorporate logos and colors, and even use custom domains like yourcompany.com/events. This ensures attendees experience an event that feels uniquely yours rather than a generic hosting platform.

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 in action

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Comparing RingCentral with other event platforms

When comparing RingCentral to other virtual event platforms, consider the following factors:

Ease of use

RingCentral's interface streamlines the event process for organizers and attendees alike. Navigation is straightforward, whether setting up sessions, sharing content, or managing breakout rooms. Attendees benefit from a seamless joining experience, preventing common onboarding frustrations.

Feature set

The platform provides more than just standard tools. Features like live polls, interactive Q&A, and chat functions foster participant involvement. Event organizers can customize workflows, schedule automated reminders, and incorporate real-time adjustments, addressing event-specific needs with precision.

Reliability

With its 99.999% uptime, RingCentral eliminates concerns about platform downtime. This infrastructure reliably supports everything from small discussions to global conferences, maintaining crystal-clear video and stable audio, even during peak usage.

Customer support

RingCentral's support team actively assists at every stage. From pre-event tech checks to real-time troubleshooting and post-event reviews, their expertise minimizes disruptions. Dedicated resources, such as live chat and phone assistance, cater to critical moments during events.

Accessibility

Accessibility is a critical consideration when selecting a virtual event platform. Ensure the platform you choose:

  • Supports multiple languages: A virtual event platform should facilitate seamless participation for global audiences. Look for options with real-time translation, on-demand interpretation, and multilingual interface settings to remove language barriers during sessions, Q&As, and networking.
  • Provides accessibility features: Attendees with disabilities benefit from platforms equipped with closed captioning, keyboard navigation, and screen reader compatibility. These features not only comply with accessibility standards but also foster an environment where everyone can actively participate without limitations.
  • Mobile-friendly: Whether attendees join from their laptops, tablets, or phones, responsive platforms provide smooth navigation and uninterrupted access to features like chat, polls, and breakout rooms, ensuring engagement isn’t tied to a single device.

RingCentral prioritizes accessibility by offering features such as multi-language support, closed captioning, and a mobile-friendly interface, ensuring that all attendees can participate fully in your events.

Dive into the details

Explore additional features and capabilities in our RingCentral Events product guide
RingCentral datasheet cover: A woman presenting in an event via RingCentral Events

Conclusion

Selecting the right platform for your virtual event is essential for ensuring a successful and engaging experience. By considering key features, comparing options, and prioritizing accessibility, you can choose a platform that meets your needs and exceeds your expectations. RingCentral offers a comprehensive virtual event solution that combines scalability, interactivity, and ease of use, making it an excellent choice for your next event.

Authored by: Ben Wu
Senior Manager, Product Marketing
Reviewed by: Meghan Corasaniti
Director, Content and Research
Updated: 27 February 2025

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