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Post-event activities
Strategically managing how the post-event activities are conducted strengthens your event’s impact, ensuring you convert immediate feedback into long-term relationships and growth. This guide provides an overview of key post-event activities, including gathering feedback and analytics, follow-up strategies, repurposing event content, and event distribution.
Post-event activies featured content
Gathering feedback and analytics
Follow-up strategies
Repurposing event content
Event distribution
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4 key post-event activities
Gathering feedback and analytics
Understanding what attendees loved—or didn’t—is the foundation of continuous improvement. Skip vague “Did you enjoy the event?” questions; ask specific ones like, “Which session was most valuable to you?” or “What could we have done differently?” Send surveys right after the event when impressions are fresh, and keep them short—five minutes max. Polls embedded in emails or follow-up communications are easy to complete and often yield higher response rates.
On the analytics side, tools built into event platforms can offer a goldmine of data. Look at session attendance, engagement during live polls or Q&A, and drop-off points in recorded sessions. These numbers tell a story—perhaps attendees left halfway through a keynote because it dragged, or one breakout session drew unexpected interest. Use this data to refine future events and make informed decisions about your content and scheduling.
Follow-up strategies
Your audience gave you their time—don’t waste it by going silent afterward. Start by segmenting attendees based on their engagement. Highly active participants might appreciate an invitation to an exclusive webinar or an early peek at your next event. Those who dropped in briefly could benefit from a summary email highlighting key takeaways or links to on-demand content.
Make follow-up emails personal. Address attendees by name, reference sessions they attended, and include links to resources like speaker slides or e-books related to their interests. If you collected questions during the event, answering them in your follow-up shows you’re attentive and engaged. Don’t forget to loop in your sales team—timely calls or meetings with hot leads can turn event buzz into tangible results.
Repurposing event content
Your event content is a treasure trove waiting to be unlocked. Recorded sessions can be sliced into short clips perfect for LinkedIn or Instagram, while presentation slides can become blog posts or downloadable guides. Transform panel discussions into podcasts or transcribe them into articles. Got an inspiring keynote? Turn it into an evergreen video for your YouTube channel or website.
Leverage your content for lead generation. Create gated resources where users need to sign up to access the best insights. Highlight reels or teaser videos can spark interest in your next event. Repurposing doesn’t just save time; it ensures the value of your event extends far beyond its original schedule.
Event distribution
Even the best content is wasted if your audience can’t find it. Organize everything—recordings, presentations, and extras—on a branded content hub. Include clear categories like “Keynotes,” “Workshops,” or “Bonus Materials” to help users quickly locate what they need.
Provide options for download and streaming. Some people prefer watching a session in full, while others may want a quick summary or key takeaways. A central hub also gives you a chance to collect new leads by offering access to exclusive content for sign-ups. Regularly promote the hub through newsletters or social media to remind attendees and invite non-attendees to explore.
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Conclusion
Effective post-event activities are essential for maximizing the impact of your virtual event. By gathering feedback, implementing follow-up strategies, repurposing content, and creating an event content hub, you can extend the value of your event and maintain engagement with your audience. For a comprehensive solution to manage post-event activities, consider utilizing RingCentral’s advanced event management platform, which offers robust features for feedback collection, content distribution, and engagement.
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