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Repurposing event content
Repurposing event content allows you to maximize the value of your virtual event by extending its lifespan and reach. This guide will provide strategies for transforming event recordings and materials into various marketing content to engage your audience and drive ongoing value.
Benefits of repurposing event content
Every event you host is a goldmine of material, and repurposing it turns that one-time effort into a continuous return. Here’s how repurposing benefits both your content strategy and your audience engagement:
Extended lifespan
Why let valuable insights fade when they can keep driving impact? Repurpose recordings, slides, or breakout sessions into evergreen resources like webinars or step-by-step guides. This approach not only preserves your hard work but ensures your audience can revisit key insights on their schedule—or discover them for the first time months later.
Increased reach
Not everyone on your invite list could attend, but that doesn’t mean they missed out entirely. Sharing snippets, summaries, and replays across multiple platforms widens your reach. A LinkedIn post featuring a speaker’s key takeaway or a quick Instagram reel of highlights can attract new audiences who wouldn’t have known about your event otherwise.
Content variety
Different people prefer different ways of consuming information. Repurposing allows you to diversify your content. That detailed case study shared during the event could become a visual infographic, while a thought-provoking session might turn into a series of short, insightful blogs. This variety helps you connect with your audience in ways that suit their preferences and needs.
Pick the perfect plan
Strategies for repurposing event content
Repurposing turns one-time efforts into multi-channel assets. The key is variety—adapting your event content into multiple formats that will catch the eye of your audience wherever they are. From videos and blog posts to social media snippets, there’s no shortage of ways to turn your event content into something that works harder for your business.
Video content
- Session recordings: Post-event, share recorded sessions on your website and social media. This keeps your event content accessible to those who missed it or want to revisit specific topics. Uploading sessions to platforms like YouTube makes it easy to reach a wider audience.
- Highlight reels: Curate highlight reels to capture the best moments from your event. These quick, digestible clips can be used on social media or in email campaigns, offering a sneak peek into the key takeaways, which can drive interest in watching the full sessions.
Blog posts and articles
- Session summaries: Craft concise blog posts that sum up the key points from each session. For your audience who wants the key takeaways without the fluff, these posts are a simple, effective way to deliver valuable content.
- In-depth articles: Take your event topics further with detailed articles. Dig into complex ideas discussed during the event, add additional research or examples, and provide insights that weren’t covered in the original presentations.
Infographics
- Visual summaries: Design visually appealing infographics that pull out critical statistics or insights from the event. These serve as quick reference guides for your audience, offering bite-sized, shareable content that stands out on social media.
- Step-by-step guides: Convert the strategies or processes shared during your event into easy-to-follow guides. Break down complex ideas into actionable steps your audience can take, helping them apply what they’ve learned in real-world scenarios.
Social media posts
- Quotes and highlights: Pull memorable quotes or key insights from your speakers and share them on social media. These snippets pack a punch, spark conversations, and can direct followers to explore the full content.
- Short clips: Share short video snippets from the event. These quick moments of insight or humor capture attention and generate buzz, prompting people to click through to see more.
Ebooks and whitepapers
- Comprehensive guides: Convert your event content into a practical ebook or whitepaper. It’s a valuable resource your audience can download and revisit for tips, techniques, and insights they can implement right away.
- Case studies: Turn success stories and examples from your event into detailed case studies. This gives your audience concrete examples of how others have tackled similar challenges, making the lessons stick.
Conclusion
Repurposing event content allows you to maximize the value of your virtual event by transforming recordings and materials into various marketing content. By creating videos, blog posts, infographics, social media posts, and ebooks, you can extend the lifespan and reach of your event content, engaging your audience and driving ongoing value. For a comprehensive solution to manage content repurposing, consider utilizing RingCentral’s advanced event management platform, which offers robust features for content creation and distribution.
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