Browse topics
Event promotion through social media and email campaigns
Social media and email campaigns are powerful tools for promoting your virtual event and engaging with your audience. When used effectively, these channels can drive registrations, build excitement, and enhance attendee engagement. This guide will provide best practices for utilizing social media and email campaigns to promote your virtual event.
Social media campaigns
From organic posts to paid ads, social media campaign planning offers endless opportunities to build momentum for your virtual event. With the right strategy, you can create excitement and keep potential attendees engaged long before the event day arrives.
Platform selection
Choose platforms where your audience is most active and engaged. For a professional crowd, LinkedIn offers opportunities to share industry insights and foster thought leadership, while Instagram and Facebook can work better for a broader, more lifestyle-focused event. Understand the strengths of each platform: LinkedIn’s value lies in its professional network, while Instagram thrives on visual storytelling, and Twitter serves as a real-time update hub. Select platforms that match the behavior and expectations of your target audience for greater impact. For more insights, explore social media event promotion for small businesses to effectively harness these platforms' power.
Content creation
Adapt your visuals and messaging to fit the vibe of each platform. Instagram demands high-quality, visually engaging content, like images and short videos, while LinkedIn favors informative infographics or professional insights that provide value. Tailor your messaging to be direct and clear about the unique benefits of attending your event. Use calls to action that feel immediate, such as “Join us for exclusive content” or “Reserve your seat now” to prompt quicker responses and conversions. Whether you’re promoting a virtual event, crafting compelling content is key to driving engagement.
Dive into the details
Engagement strategies
Encourage interaction with posts that make it easy for followers to engage. On Instagram, use interactive tools like polls and countdown stickers, while LinkedIn might work better for questions or sharing thought-provoking industry articles. Prompting conversations before your event starts builds excitement, and responding to comments or messages quickly helps turn engagement into registrations. Tap into the power of user-generated content by promoting your event’s hashtag, encouraging followers to share their own excitement or expectations. Utilizing these engagement strategies ensures your event drives meaningful interactions with its target audience.
Paid advertising
Target your ads toward specific audience segments, focusing on those whose demographics, interests, and behaviors align with your event. For example, if your event caters to a specific industry, use LinkedIn’s targeting tools to reach professionals in that field. Running retargeting ads can remind people who visited your registration page but didn’t sign up, prompting them to complete their registration with tailored messaging or incentives. This targeted approach increases the likelihood of converting those on the fence.
Email campaigns
A well-timed email campaign does more than inform—it builds excitement and keeps your audience engaged every step of the way. Crafting the right messages at the right moments can be the difference between a passive observer and an eager attendee.
Building your list
Collecting email addresses involves more than just having a signup form on your website. Expand your reach by gathering emails through social media interactions, event promotions, and even online content like blog posts or downloadable assets. Once you’ve amassed a diverse list, segment it meticulously—group attendees based on their past engagement, interests, or specific roles. Tailoring your messaging to each group, such as targeting frequent event attendees with early-bird offers or sending new prospects sneak peeks of what’s in store, will help spark interest and ensure your emails hit the mark.
Email content
Subject lines must trigger curiosity and urgency. Instead of a generic “Don’t miss out,” offer something specific, like “Get exclusive access to [speaker name] at [event name]!” Personalization goes beyond names; weave in references to what past attendees enjoyed or what new guests might find most valuable—like a session relevant to their industry or a popular speaker. Every email should give recipients everything they need to know upfront: a succinct agenda, featured sessions, and a clear registration CTA. Visuals like behind-the-scenes images, teaser videos, or speaker quotes improve engagement, making your emails feel dynamic and exciting.
Campaign strategies
Drip campaigns maintain steady communication, with each email delivering new value that nudges recipients closer to registration. Focus on sending exclusive sneak peeks—whether a behind-the-scenes look at the event planning or a special offer that expires soon. Follow-up emails should feel timely and purposeful—remind them of registration deadlines while offering bonus content or access to an exclusive webinar. Optimize your emails by A/B testing everything from subject lines to CTA placement—find what resonates with your audience and continually refine your approach to maximize open rates and registrations.
Pick the perfect plan
Conclusion
Utilizing social media and email campaigns effectively can significantly enhance the promotion of your virtual event. By selecting the right platforms, creating engaging content, and implementing strategic campaign strategies, you can drive registrations and build excitement for your event. For a streamlined approach to event promotion, consider leveraging RingCentral’s advanced event management tools, which offer robust features for social media and email marketing.
Get started with RingCentral today
Join over 400,000 customers that run their businesses on RingCentral.