RingCX is an omnichannel contact center solution with sales dialer functionality built in. It’s a complete solution in itself, but let’s look at each of the different types of sales dialers, how to choose the best contact center setup for your business, and how to get the most out of your contact center and sales tools.
A sales dialer is a call center tool that streamlines outbound calling. It replaces manual dialing so that sellers don’t need to type out phone numbers or deal with answering machines and busy signals. In fact, a sales dialer typically uses a preloaded list of caller IDs to instantly dial calls on reps’ behalf. Once a call ends and you hang up, the dialer will automatically dial the next number on the list.
So, what is a dialer in sales? It’s a tool to help you make more outbound calls by more quickly and efficiently connecting your staff with leads or customers. When it comes to how to use a sales dialer, the software does all the dialing for you, and sales reps are automatically connected to someone on the line—it couldn’t be simpler.
There’s no one-size-fits-all sales dialer alternative. It’s important to pick a solution with sales dialer functionality that suits your call center's specific workflows. Those workflows, too, may change week-to-week or even day-to-day, so ideally, you want a platform that supports a range of dialing modes. With RingCentral RingCX you can choose one of four main dialing alternatives:
So, which is the best sales dialer tool for your business?
There’s no one-size-fits-all sales dialer software solution. It’s important to pick a solution with sales dialer functionality that suits your call center's specific workflows. So, which is the best sales dialer tool for your business? Let’s get into the three main types of dialers we mentioned earlier and what makes them different from each other:
These sales dialers make calls one by one. They’re called “preview dialers” because sales teams can preview each lead before deciding whether or not to take that particular call.
RingCentral’s preview dialer lets reps get a head start on understanding who they’re about to talk to and focus on developing those all-important personal connections off the bat.
Progressive sales dialers—also known as power dialers—are similar to preview dialers in that they make calls one after another. The main difference is that staff can’t preview each caller, and nobody reviews the calls in advance.
In other words, they can’t accept or reject a call. Instead, as the name suggests, power dialers power through.
The third main type of sales dialer is a predictive dialer. Unlike preview and progressive sales dialers, where dialer calls are made one after another, predictive sales dialers are all about automated efficiency and allow reps to simultaneously call multiple numbers.This means they waste less time waiting to connect to someone, and can connect with more potential customers.
With RingCentral’s predictive sales dialer, this means your sales team can make more calls with fewer dialing errors. The sales dialer can intelligently predict which rep will be ready to handle the next call.
The fourth of the types of dialer software modes that could prove useful to your outbound call center is a voice broadcast dialer. It’s a little different to the three main types of dialers we’ve talked about so far.
Voice broadcast dialing provides a way to spread a clear and consistent message automatically to a large audience. In sales and marketing this is ideal for sharing details of a particular promotion or even reminding leads of an upcoming appointment.
Having a sales dialer will improve call outcomes and increase conversions. Many outbound contact center calls are ignored or rejected as people are wary of spam calls and unknown numbers appearing on their mobile or business phones.
A sales dialer increases call-out efficiency by making sure your staff is only connected once someone answers and automatically dialing the next number if a prospect screens the call. Some sales dialers will even use a neighborhood search to match your staff with local area codes, which increases pickup rates because a prospect will see the call as coming from a local number.
Manually typing phone numbers day-in, day-out, will inevitably lead to mistakes. But with a sales dialer, human error is eliminated. A sales dialer means no more typing the wrong number, accidentally skipping a number, or calling the same person twice. When the dial-out list is fully automated with a sales dialer, sales calls are error-free and consistent.
A sales dialer saves time—sales staff make more calls each day with less idle time between calls. That may only be a decrease in idle time of a few seconds per call, but it really adds up over a full day, week, and month. Given that in sales, every second not spent selling is a missed opportunity, the time-savings auto dialers can provide often prove really significant.
It should be clear by now how having a choice of the best sales dialer options can help your reps close more deals. That’s not all you need to keep your outbound call center humming and those sales coming in, however. Fortunately, as well as a choice of dialer modes, RingCX also has you covered for other vital features and functionalities to aid outbound calling and rep performance:
Choosing the right contact center software, with the type of sales dialer features you need, is just one step toward more conversions. Here are some sales dialer best practices and general sales tips to keep in mind:
Follow-up calls (especially cold calls) with a supporting email or SMS text message. This is a great way to increase conversion rates and support customer engagement.
You can refer to any information you discuss in your call in the follow-up email. These types of follow-ups are made quick and simple when you invest in a true omnichannel contact center solution.
RingCX, for example, brings all your communication channels—phone and email, included—onto one platform.
With a sales dialer in place, your sellers will complete more calls than ever. It’s important that they still deliver the same high-energy sales conversations they managed before they started using the sales dialer.
This means you may have to train and prepare reps to adapt to a faster pace, making sure they don’t cut corners during interactions or run the risk of losing leads.
A sales dialer is vital if you want more outbound calls and better lead management. See why enterprise companies trust RingCentral RingCX and its multiple sales dialer modes to drive pipeline and revenue.
Unlike many VoIP providers, sales dialer pricing is included as part of your monthly RingCentral subscription. Sign up for the free trial to see how a sales dialer fits your business needs.
Whether you want to power through prospect lists at speed or route sales calls to the best available rep, there’s a sales dialer that can do it.
Streamline your sales process and drive more conversions with our powerful dialer technology.