Preview dialer

Transform your outbound calling operations with intelligent preview dialing that puts agents in control and maximizes the success of every customer interaction.

  • Prepare agents for successful interactions
  • Reduce dropped calls and improve compliance
  • Boost conversion rates with personalized outreach
A male contact center agent with inlay of an ongoing outbound call via RingCX
A male contact center agent with inlay of an ongoing outbound call via RingCX
Transform your outbound calling efficiency with RingCentral Preview Dialer, an advanced cloud-based solution that empowers sales teams and contact center agents to maximize their customer connections. Before each call, agents get instant access to crucial customer information, enabling them to prepare effectively and deliver more personalized interactions that drive better results. This intelligent approach to outbound calling significantly reduces idle time while maintaining compliance with calling regulations.

Unlike traditional auto-dialers that can leave agents scrambling to catch up, RingCentral's Preview Dialer puts agents in control by allowing them to review contact details, interaction history, and relevant notes before initiating each call. This strategic advantage not only boosts confidence and conversation quality but also increases conversion rates and customer satisfaction. Whether you're running targeted sales campaigns, following up with leads, or conducting customer surveys, Preview Dialer streamlines your outbound communication process while maintaining a human touch.
 

What is a preview dialer

A preview dialer is a telephony system that presents agents with customer information before automatically connecting each outbound call, allowing them to review the contact's details and prepare for the conversation. This preparation window helps ensure more meaningful and productive interactions.

The system integrates seamlessly with your CRM and customer database, displaying essential information like contact history, previous purchases, support tickets, and any specific notes about the prospect or customer. Agents can take the time they need to understand the context, rehearse their approach, and even skip contacts if needed – making it ideal for complex sales scenarios, high-value customer interactions, and situations requiring a more consultative approach.

Preview dialer vs. predictive dialer

While preview dialers prioritize preparation and call quality, predictive dialers focus on maximizing call volume and efficiency. Predictive dialers automatically place multiple calls simultaneously, using algorithms to anticipate agent availability and connect calls immediately when answered. This approach increases contact rates but offers no preparation time, potentially sacrificing conversation quality for quantity. Preview dialers are better suited for complex sales and relationship-building, while predictive dialers excel in high-volume, straightforward calling campaigns.

Preview vs. progressive dialer

Progressive dialers represent a middle ground between preview and predictive systems. Like preview dialers, they dial one number at a time per agent, but they automatically initiate the call after a fixed time window or as soon as the agent marks themselves as ready. This removes the agent's ability to fully control their preparation time, which preview dialers offer. Progressive dialers are ideal for businesses that want to maintain a steady call pace while still providing some preparation time, whereas preview dialers better serve situations where call quality and preparation are paramount.

A contact center agent looking at different phone numebrs available for outbound calling

Benefits of preview dialers in a contact center

Implementing a preview dialer can transform your outbound calling operations, delivering measurable improvements across key performance metrics. From enhanced customer satisfaction to significant cost savings, preview dialers offer distinct advantages that make them an invaluable tool.

By giving agents the preparation time they need while maintaining efficient workflows, preview dialers strike the perfect balance between productivity and quality. Let's explore the key benefits that make preview dialers a strategic choice for contact centers.

Fewer dropped calls

Implementing a preview dialer in your contact center can transform your outbound calling operations, delivering measurable improvements across key performance metrics. From enhanced customer satisfaction to significant cost savings, preview dialers offer distinct advantages that make them an invaluable tool for modern omnichannel contact centers.

By giving agents the preparation time they need while maintaining efficient workflows, preview dialers strike the perfect balance between productivity and quality. Let's explore the key benefits that make preview dialers a strategic choice for contact centers.

Better customer experience

When agents have time to review customer history, previous interactions, and relevant notes before each call, they can deliver more personalized and effective service. Customers appreciate speaking with agents who are familiar with their situation and can address their needs without requesting repeated information. This preparation time enables agents to anticipate questions, prepare solutions, and create a more professional, streamlined experience that strengthens customer relationships.

Improved conversion rates

Sales teams using preview dialers consistently report higher conversion rates compared to other dialing systems. By reviewing prospect information before dialing, agents can tailor their pitch, prepare relevant examples, and anticipate potential objections. This strategic preparation allows for more natural conversations, better rapport building, and ultimately, more successful sales outcomes. Agents can also prioritize high-value prospects and ensure they're in the right mindset for each important call.

Enhanced agent productivity and efficiency

Preview dialers boost agent productivity by eliminating the need to manually look up customer information or scramble to understand context mid-call. The system presents all relevant data in an organized format, allowing agents to work more efficiently while maintaining high-quality interactions. This structured approach reduces time spent between calls while ensuring agents feel confident and prepared for each conversation.

Cost savings across your contact center

The operational efficiencies created by preview dialers translate directly into cost savings. Higher conversion rates mean more revenue per agent hour, while reduced call handling times and improved first-call resolution rates lower overall operational costs. Additionally, better-prepared agents experience less stress and higher job satisfaction, leading to reduced turnover rates and associated hiring and training costs. The system's ability to optimize workflow and improve outcomes creates a compelling return on investment for contact centers of all sizes.

RingCX: Preview dialer software features and a whole lot more

Easy-to-use preview dialer

RingCX's intuitive preview dialer interface puts customer information at your agents' fingertips, requiring minimal training to master. The clean, modern dashboard displays all relevant contact details, interaction history, and custom notes in a single view. Agents can easily navigate between records, mark call dispositions, and manage their call queue with simple clicks, making the transition from manual dialing to preview dialing seamless and straightforward.
A contact center agent looking at a lead info
The dialing switch options of RingCX

Other dialing modes to meet your needs

Adapt your calling strategy to different campaigns and scenarios with RingCX's versatile dialing modes. Switch effortlessly between preview, predictive, and progressive dialing based on your campaign requirements. The platform also includes voice broadcast capabilities for automated messaging campaigns, giving you the flexibility to choose the most effective approach for each situation while managing everything from a single unified interface.

Call monitoring and supervisor tools

Empower your supervisors with comprehensive monitoring capabilities that enhance team performance and ensure quality standards. Real-time features like whisper coaching allow supervisors to provide immediate guidance without interrupting calls, while barge-in functionality enables direct intervention when needed. Live dashboard analytics and customizable alerts help supervisors identify and address challenges proactively.
The call monitoring feature of RingCX
A female contact center being coached by her supervisor

Real-time AI coaching and guidance

Transform agent performance with RingCX's AI Assist feature, which provides real-time suggestions, script compliance monitoring, and sentiment analysis during calls. This intelligent system helps agents navigate complex conversations, identify upsell opportunities, and maintain compliance requirements. AI-powered insights help agents adapt their approach based on customer responses, ensuring consistently high-quality interactions.

Reliability and security

Built on enterprise-grade infrastructure, RingCX delivers 99.999% uptime reliability and comprehensive security measures to protect your operations. The platform maintains compliance with industry standards including HIPAA, GDPR, and PCI DSS, while providing built-in tools for TCPA compliance management. Advanced encryption and regular security audits ensure your data and communications remain protected at all times.
A circle of gold rings representing different compliance standards including HIPAA, HITTrust, and PCI DSS
A male contact center agent with inlay of toggle switch for different RingCentral integrations

Integrations with your CRM

Seamlessly connect RingCX with popular CRM platforms like Salesforce, HubSpot, and Microsoft Dynamics to create a unified workflow. These integrations enable automatic data synchronization, eliminating manual entry and ensuring your customer information stays current across all systems. Agents can access and update CRM records directly from the dialer interface, while call outcomes and notes automatically sync back to your CRM, creating a complete view of every customer interaction.

How preview dialing works

When a contact center agent logs into RingCX's preview dialing system, they're presented with a streamlined interface that makes outbound calling both efficient and effective. The system automatically pulls the next contact from your calling list, displaying comprehensive customer information including contact details, interaction history, and any relevant notes or tags. Agents can take the time they need to review this information and prepare for a successful interaction before initiating the call with a single click.

In RingCX, the preview dialing workflow is intuitive and user-friendly. As soon as an agent completes their current call and updates the disposition, the next contact's profile automatically appears on their screen. The system presents all critical information in a clear, organized layout – from basic contact details to custom fields specific to your business needs. Agents can easily see important context like previous purchases, support tickets, or specific campaign notes that help them personalize their approach.

The beauty of RingCX's preview dialing mode lies in its flexibility. Agents can choose when they're ready to initiate each call, skip contacts if needed, or mark records for follow-up at a later time. This control allows them to maintain a comfortable pace while ensuring each conversation is properly prepared for. The system also includes smart features like automatic time zone detection and calling window compliance, helping agents avoid calls outside of acceptable hours.

For supervisors, RingCX makes it simple to monitor preview dialing performance through real-time dashboards showing metrics like preparation time, call outcomes, and agent productivity. These insights help optimize the balance between call preparation and efficiency, ensuring your team maintains both high quality standards and strong performance metrics.

Preview dialer frequently asked questions

Preview dialers serve multiple functions across different contact center operations.
  • Sales: They're particularly effective for complex B2B sales cycles, high-value transactions, and consultative selling, where preparation is crucial.
  • Customer service: Preview dialers excel in proactive support scenarios, such as following up on recent purchases, scheduling maintenance visits, or addressing potential issues before they escalate.
  • Market research: Preview dialers are used to conduct detailed surveys and interviews.
  • Financial services: They’re utilized for account management and personalized advisory services.
  • Healthcare: Providers often employ preview dialers for patient follow-ups and appointment scheduling, where having complete context before the call is essential.
While preview dialers offer many advantages, they do have some limitations. The primary trade-off is reduced call volume compared to predictive or progressive dialers, as agents spend time reviewing information before each call. This can impact overall throughput in high-volume campaigns.

Additionally, if agents take too long reviewing records, it may decrease daily contact rates and efficiency metrics.

Some agents might also become overly cautious in their preparation, leading to analysis paralysis. However, these potential drawbacks can be effectively managed through proper training and supervision using RingCX's comprehensive monitoring tools.
Contact centers can choose from several dialing technologies, each suited to different scenarios.
  • Predictive dialers excel in high-volume campaigns where maximizing contact rates is the priority, such as debt collection or appointment reminders.
  • Progressive dialers offer a middle-ground solution, automatically initiating calls after a set preview time.
RingCX provides all these options in one platform, allowing you to switch between dialing modes based on your campaign needs. This flexibility ensures you can always use the most effective approach for each situation while maintaining a consistent user interface and reporting structure.
Preview dialer pricing varies significantly between providers, with factors like feature set, number of users, call volume, and integration capabilities affecting the final cost.

Rather than offering preview dialing as a standalone feature with separate pricing, RingCX includes it as part of its comprehensive contact center solution. This approach provides better value, as you get access to multiple dialing modes, AI-powered features, and advanced supervision tools in a single platform.

Contact RingCentral for a customized quote based on your specific needs, including the number of agents, required features, and expected call volume. Our flexible pricing plans ensure you only pay for the capabilities you need while maintaining the ability to scale as your operation grows.

Get started with RingCX’s preview dialer today

Experience intelligent outbound calling that balances agent preparation with operational efficiency – request your personalized demo now.

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