In the fast-paced world of event planning, integrating AI isn’t just a trend—it’s a game-changer. According to Forrester’s 2024 Report, an astounding 87% of professionals believe AI will revolutionize event planning and execution over the next four years. This buzz was palpable at the recent CEMA Summit, where event industry leaders gathered to explore AI’s transformative potential.
Last week, I had the privilege of presenting on the power of AI for event marketers with my colleague Kristen Koenig, RVP of Video (Meetings, Webinars & Events) at the annual CEMA Summit. Below are highlights from our session.
AI for Pre-Event Magic
AI has made pre-event content creation a breeze, turning what used to be a marathon into a quick and successful sprint. Here’s how you can supercharge your event prep with AI:
Copywriting Wizards
- Tools: ChatGPT, Jasper.ai, Grammarly, Spark (Join CEMA today to get this free benefit of being a member.)
- Applications: Craft compelling event agendas, engaging landing page copy, and effective email sequences.
Imagery and Design Alchemists
- Tools: Canva, Designhill, Adobe Spark
- Applications: Create stunning images for web pages, ads, and branding materials.
Presentation Magicians
- Tools: Gamma.app, Beautiful.ai
- Applications: Design visually captivating slides and presentation content.
Translation Ninjas
- Tools: Canva, Wordly, Interprefy
- Applications: Localize ad and email copy, translate in-video content, and provide seamless in-person AV translation.
Marketers’ Insights
In a recent survey, we asked several marketers about their experiences with AI in event planning. Here’s what they had to say:
- Moira, Director of Enterprise Marketing: “AI is a game-changer, from generating event content to repurposing it across different channels.”
- Kevin, Sr. Director of Marketing: “Using AI to launch products and teach AI tools is a major trend this year.”
- Janelle, Head of Marketing: “New AI-driven platforms that enhance audience engagement are the future.”
AI for Post-Event Brilliance
After the event, AI continues to shine, making content creation and repurposing content more efficient than ever:
Video Editing Maestros
- Tools: Descript, Veed.io, Adobe Premiere Pro (with AI)
- Applications: Create on-demand replays, automated transcripts, and eye-catching social media snippets.
Content Repurposing Virtuosos
- Tools: TofuHQ, Canva, Snapsight by Gevme
- Applications: Transform event videos and case studies into blog posts, social media content, audiograms, and more.
Engaging Discussions and Breakthroughs
At the CEMA Summit, we facilitated dynamic breakout group discussions on AI in event planning. Here are some highlights:
- Challenges: Tackling the hurdles of pre-event content creation.
- Experiences: Sharing stories about using AI tools for writing and design.
- Innovations: Brainstorming new applications of AI in both pre-event and post-event contexts.
Key Takeaways
From these discussions, three major insights emerged:
- AI Transformation: AI is set to revolutionize event planning and execution in the coming years. Pro tip: Leverage AI sooner rather than later so your competitors don’t leave you in the dust.
- Enhanced Engagement: AI-driven content creation and repurposed content boosts audience engagement across multiple channels.
- Essential Tools: Must-have AI tools like Spark or ChatGPT for copywriting, Canva for design, and Descript for video editing are becoming indispensable.
Embrace the Future of Event Planning
The CEMA Summit highlighted AI’s immense potential in transforming event management. By leveraging AI tools for content creation, design, translation, and repurposing, event professionals can achieve new levels of efficiency and engagement. Whether you’re a seasoned event planner or just starting out, integrating AI into your workflow can unlock creativity and boost productivity.
Stay ahead of the curve and explore the endless possibilities AI offers for your next event!
Originally published Aug 12, 2024
