What does sales involve?

The sales process involves a series of steps for prospecting and generating new leads. To be effective, sales reps should focus on building and nurturing relationships with potential customers and selling solutions that address buyers’ unique pain points.

How long should the sales process take?

The timeframe will vary based on the level of complexity related to your team’s products or services and decision-making capacity. Focus on finding the right rhythm so that you are productive and the prospect is comfortable.