How long does it take to build customer trust?

Trust is an ongoing process you will need to continually earn with each customer. You do this by consistently acting and communicating in ways that build trust.

Can technology replace humans when building trust?

Technology can help you improve how you contact customers and can facilitate more personalization, but it can’t replace human interaction. So it can augment the human touch, but not replace it.

How often should I survey my customers?

This depends on your business type and the kinds of interactions you have with your customers. After a major interaction with your customer, it might be a good idea to conduct a short survey. Otherwise, conduct broader annual or bi-annual surveys.

Meghan Corasaniti

Meghan Corasaniti is a seasoned marketing professional with a background in developing and executing innovative strategies that drive brand growth and customer engagement. With a career spanning over a decade, Meghan has honed her expertise in digital marketing, content creation, and campaign management across various industries.

Currently, she leverages her skills to lead high-impact marketing initiatives at RingCentral, focused on brand management, content creation, and thought leadership. Meghan is passionate about leveraging data-driven insights to optimize marketing efforts and deliver measurable results. She holds a Bachelor’s degree in Marketing and International Business and is always eager to embrace new challenges and contribute to the evolving landscape of marketing.

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