How do you call a prospective customer?

When reaching out to a prospective customer, you need to be clear and concise. It always helps if you can personalize your approach based on the prospect’s previous interactions with your company. For example, you might want to make a follow-up call referencing a demo they participated in.

What is the difference between prospective and potential customers?

Prospective customers have already shown some level of interest in your product or service. On the other hand, potential customers fit your target market profile but might not be aware of your business.

Marvin Varee

Q: What is a prospective customer?

A prospective customer is someone who has shown an interest in your product or service but hasn’t yet made a purchase. They’re actively considering what you offer and are at various stages of the buyer’s journey.

Marvin Varee is the Senior Director of Growth Marketing at RingCentral, where he has been driving exceptional growth strategies since September 2019. With over five years at RingCentral, Marvin has played a pivotal role in scaling the company’s ABM and Integrated Marketing initiatives and implementing effective demand generation tactics.

Before joining RingCentral, Marvin led demand generation and integrated campaigns at FinancialForce and managed global campaigns at Zuora. His career began at Oracle as a Mid-Market Applications Account Manager. Marvin holds a Bachelor of Arts in Political Science from the University of California, Berkeley, and is a Marketo Certified Expert. Known for his strategic vision and results-driven approach, Marvin continues to elevate RingCentral’s growth trajectory.

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