Advisor Communications
Advisor Communications Achieves 5x Attendee Growth with RingCentral Events
5x
increase in attendees when conference shifted to virtual format compared to in-person
5
stages running simultaneously during conference
88%
expo booth visitors actively engaged with exhibitors at a networking summit
With RingCentral Events, our small team can deliver events on par with large agencies. It's leveled the playing field, giving us a competitive edge we never thought possible.
Bill Sell
Managing Partner, Advisor Communications
Strategic event development for maximum impact
Founded in 2004, Advisor Communications has built a strong reputation in helping organisations bring their event ideas to life. With a focus on driving tangible results, the company specialises in designing programs that align with their clients' goals and maximise ROI across a wide range of industries.
As the events landscape evolved, particularly during the pandemic, Bill Sell, Managing Partner of Advisor Communications, explains that the shift to virtual events was not just a temporary solution, but an opportunity to innovate and expand their offerings. "Our job is to bring buyers and sellers together," Bill says. "No one said they had to be in person. We had to reimagine how our programs could deliver the same value in a digital format."
INDUSTRY
Event Management
HQ
Framingham, Massachusetts, USA
YEAR FOUNDED
2004
EMPLOYEES
< 20
From setbacks to solutions
Faced with the need to transition to virtual events, Bill Sell and his team evaluated 13 platforms before selecting RingCentral Events for its intuitive interface, powerful features, and seamless integration with StreamYard. This choice allowed Advisor Communications to deliver high-impact, dynamic experiences across both virtual and hybrid formats, ensuring quality and user satisfaction without compromise.
RingCentral Events had the functionality we needed to create engaging online experiences. Many platforms we evaluated were cumbersome and lacked key features. With RingCentral, we found a solution that was not only powerful but also intuitive to use. It allowed us to easily set up complex events with multiple stages, interactive elements, and high-quality video production. The platform's reliability and seamless integration with our workflow made it stand out from the competition.
Bill Sell
Managing Partner, Advisor Communications
The platform's user-friendly nature impressed Bill, allowing him to train team members of all ages easily. Its ability to handle various event types, from small educational webinars to large-scale conferences with multiple stages, made it an ideal choice for Advisor Communications' diverse client base.
Small agency, big impact
Advisor Communications has redefined how traditional conferences are delivered in the digital space. A prime example is their transformation of a scientific research conference, where they converted standard poster sessions into interactive online presentations using RingCentral Events. This shift allowed executives to review research papers at their convenience, leading to deeper engagement. "The ability to interact with research content online has been one of the most valuable experiences we've delivered for clients. Executives now engage more fully, even if they aren’t physically present, and we're seeing sponsors renew because of the tangible benefits this provides," says Bill.
We streamlined the process by having scientists submit their research posters as PDFs, which we then converted into Google Slides to seamlessly integrate with RingCentral Events. This allowed attendees, including top executives, to review the content at their own pace without the pressure of in-person scrutiny. This innovative method significantly boosted engagement.
Bil Sell
Managing Partner, Advisor Communications
The results were remarkable. Even with fewer attendees, those present were often key decision-makers, deeply interacting with the content. "The chairman of a global conglomerate told me he read every presentation—something that wasn’t possible in traditional poster sessions," Bill recalls.
Another highlight came from a networking summit, where 88% of expo booth visitors actively engaged with exhibitors, further underscoring the platform's ability to foster meaningful interactions. RingCentral Events has also proven its flexibility for a variety of other events, from a virtual fundraiser for a sports organisation to an annual meeting for a cooperative of farmers. In every case, the platform delivered the interactive tools needed to engage attendees and create impactful, accessible experiences.
Unlocking new possibilities
Advisor Communications discovered that RingCentral Events not only addressed immediate challenges but also unlocked new possibilities. The platform's integration with StreamYard enabled high-quality video production, while features like Magic Links and enhanced security options improved attendee experience and data accuracy.. Bill emphasised how RingCentral Events simplifies event management: "We can set up a conference by simply uploading an Excel sheet, and it's ready to go,” says Bill. “Magic Links makes registration effortless for new and returning attendees, saving us valuable time and improving the overall experience."
We can now produce broadcast-quality video and deliver it to our clients remarkably fast. What once took days or even weeks, we're able to accomplish within an hour or two after an event wraps up. This quick turnaround has been a game-changer for our clients.
Bill Sell
Managing Partner, Advisor Communications
These advanced video capabilities have significantly boosted the value for sponsors and exhibitors. They now receive professionally produced content almost immediately after events, along with improved attendee data and engagement insights. "The detailed registration data from RingCentral allows us to track booth engagement in real time," Bill adds. "If we notice low activity, we proactively reach out to exhibitors to discuss pre-event marketing efforts. These insights have been key to retaining clients who might otherwise have been disappointed with their results."
Looking to the future
Adopting RingCentral Events has been a game-changer for Bill Sell and his team. The platform's intuitive design, powerful features, and continuous innovation have allowed Advisor Communications to excel in a highly competitive event management industry.
As they look ahead, the team is excited about the potential of RingCentral's hybrid capabilities to enhance their in-person events. Bill sees this as an opportunity to create more dynamic, inclusive experiences by integrating online content. "The hybrid capabilities are especially exciting for us," Bill shares. "Even though we still run in-person events, adding an online component opens up new ways to engage attendees and deliver more value."
With RingCentral Events as their foundation, Advisor Communications is well-positioned to continue pushing the boundaries of event management, delivering cutting-edge solutions that evolve alongside their clients' needs. "We're eager to further explore hybrid features to stay at the forefront of event technology and bring even more value to our clients," Bill says.
With the right tools, even a small agency can compete with the biggest players. RingCentral Events is a key part of that. When we combine it with StreamYard, there's virtually nothing we can't accomplish.