In a world defined by remote working, flexible employment, and other emerging trends, crucial conversations don’t rely on voice alone.
Video is the ultimate way to bring a new level of immersion into your meetings, regardless of whether you’re collaborating with team members or supporting customers. It’s no wonder that the video conferencing market is set to reach a value of $20 billion by 2024.
However, while video conferencing has a lot of benefits to offer when it’s implemented correctly – it’s not always as simple as it should be.
Many companies still struggle to drive the adoption of video meetings among their teams. That’s because video has historically been a technology that’s difficult to use, and complicated to manage.
Overcoming the Challenges of Video Conferencing
The issues with video conferencing begin from the moment you try to set up a meeting.
Whether you’re trying to join a conversation remotely or set up a discussion from a huddle room or telepresence system, most video solutions are clunky, complicated, and overwhelming. Even if you manage to get everyone logged in safely and securely, you’re dealing with:
- Expensive video equipment
- Connectivity issues and dropped calls
- Poor audio quality
- Disjoined video and collaboration services
As cloud computing, mobile video technology and Wi-Fi solutions have become more powerful, video conferencing solutions have also grown increasingly more accessible. However, it’s still impossible to deliver the right experience without the correct technology in place.
Organisations ready to fully embrace the potential of video need a solution that delivers easier connections, simple usage, collaboration integrations, and high-quality conversations.
You shouldn't need to download an extra client or open new applications to launch a video conversation when you're in the middle of a discussion with a coworker. Click To Tweet
How to Implement Better Video Conferencing Connectivity
The first thing that any effective video conferencing strategy needs is a simple connectivity strategy. You shouldn’t need to download an extra client or open new applications to launch a video conversation when you’re in the middle of a discussion with a coworker. A video conferencing tool that’s part of your UC Suite can create a more effective single-pane of glass solution.
With services like RingCentral Office, companies can tap into video meeting solutions that are fully integrated into their unified client. That means that switching from instant messaging to video is as simple as clicking a button. There’s no stressful process of trying to connect to a video conferencing system or download a new service. You can launch your meeting from the same interface you would use to share documents or start a phone call.
Because RingCentral also integrates with Google and Outlook calendars, scheduling a meeting that suits all of your attendees is easy too.
Ease of Use, Without Compromising on Quality
One of the main reasons why video conferencing isn’t as popular as it could be today is that it’s often associated with a terrible, time-consuming set-up experience. Today’s professionals don’t have time to deal with complicated software solutions. You need to know how to share your screen, mute yourself, and add a new user within a matter of seconds.
RingCentral reduces the stress of the traditional video meeting experience so that you can enjoy a more natural and immersive conversation experience. Everything works intuitively and easily, just like the rest of the RingCentral suite that you use each day. That way, you can concentrate on having a productive meeting.
All you need is an iPad controller to start setting up your Meeting experience. There's no need for extra expensive equipment. Click To Tweet
What’s more, with RingCentral, ease of use doesn’t have to mean compromising on quality. The Office experience is simple, but it still delivers the tools, security, availability and performance organisations need to thrive.
Full Integration with Collaboration Features
The fewer applications you need to jump between in a video meeting, the better.
Legacy systems usually struggle when it comes to delivering room-based collaboration experiences. You may even need to wait around for your IT team to set the conference up for you, which means that even more precious time is wasted. On the other hand, when you use a tool like RingCentral, the collaborative process is as organic as possible.
Whether you’re joining from your laptop, or through an in-room RingCentral system, everything feels smooth and consistent. You can take your RingCentral Meetings experience to the next level with a simple video conferencing service that works just as well in huddle rooms and board-sized conference rooms alike. All you need is an iPad controller to start setting up your Meeting experience. There’s no need for extra expensive equipment. Control your participants, speakers, cameras and more from the same simple device.
Make Video Feel More Natural
As teams grow increasingly dispersed, video is becoming a crucial addition to any communication and collaboration strategy.
The good news?
Adding video to your communication stack doesn’t have to be a stressful experience. RingCentral solutions provide you with the tools you need to empower your team and deliver meeting outcomes that matter.
Originally published May 23, 2019, updated Jan 17, 2023
