Customer Experience Definitions

Customer Reviews: What They Are and How to Get Them Customers are your greatest asset. Without them, your products, services and business would cease to exist. Finding ways to promote … Read more “Customer Reviews”

There is a well worn phrase in business that ‘the customer is king’, which emphasises how important your customers and your future customers are to your business. And in the … Read more “Customer Experience Management”

Nowadays, most companies use customer relationship management software (CRM software for short). It’s great for keeping on top of the customer journey – from initial contact, to purchase, and through … Read more “CRM Analytics”

The modern consumer looks to shop a lot differently than before. And lately, there has been even greater disruption to regular life. It should come as no surprise that shoppers … Read more “Multi-Channel Marketing”

These days, email has become both a gift and a curse. On the one hand, email provides us with fast, easy communication and marketing opportunities. But on the other hand … Read more “Direct Marketing Email”

Customer relationship management (CRM) is key to keeping your customers happy. It’s not enough to have one-off interactions – it’s all about maintaining a connection. CRM encompasses the various strategies … Read more “Hosted CRM”

More than 70% of brand managers think that building an audience is more important than converting sales. It makes sense when you think about it: a company’s audience forms their … Read more “Brand Recognition”

What is Customer-Centric? The way we do business is changing fast. Today’s customers are empowered, knowledgeable, and won’t stand for sub-par service. What’s more, ecommerce options are seemingly infinite. When … Read more “Customer-Centric”

Employees are the beating heart of any business. It is also employees who are the direct link between the product and the customer. This can be at the point of … Read more “Attrition Rate”