AI Real Talk Webinar  -  ON DEMAND
AI Real Talk Webinar  -  ON DEMAND

Beyond the Venue: Event Strategies for Modern Marketers

Explore tactics to elevate engagement for hybrid, on-site, and virtual events.

Watch now
A man receiving positive feedback from event participants in the RingCentral Events platform
A man receiving positive feedback from event participants in the RingCentral Events platform
Overview

About this webinar

Is your event marketing strategy stuck in the past? Dive into the future of event marketing with Beyond the Venue: Event Strategies for Modern Marketers. Join industry leaders and innovators as we explore how on-site, hybrid, and virtual events can seamlessly integrate into your overall marketing strategy.

Presented on the RingCentral Events platform.
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KEY TAKEAWAYS

01
Create interactive experiences that accelerate engagement
02
Drive overall event success with AI
03
Leverage tactics to create community and build customer loyalty
04
Put best practices in place for accessible event planning
Speakers
President and CEO Outcome Media

Jay Schwedelson

Jay Schwedelson is one of the top marketing experts in the U.S. His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries.
Jay is the Founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing.
Jay is also the Founder of GURU Media Hub, which hosts the GURU conference, the world’s largest email marketing event, as well as other major marketing events that attract more than 50,000 attendees annually.
 
Founder of The Marketing Millennials

Daniel Murray

Daniel is the founder of The Marketing Millennials and Authority B2B, an agency that helps founders, leaders, and companies turn attention into authority on LinkedIn. He is a former D1 athlete. GO BEARCATS. He works with his genius wife, Ari, who is arguably a way better marketer than he is. He's spent most of his marketing career focused on Marketing Ops; but he has a lot of love for all types of marketing because to be great at Marketing Ops – you need to be well-versed in all of marketing.
Tech Evangelist + Idea Igniteur, Dahlia+Agency

Dahlia El Gazzar

Dahlia has an OMG-attitude to all things #eventtech, and is obsessed with simplifying the conversation between tech companies and users, turning tech companies into storytellers, and netweaving. 
With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fuelled ‘go-to’ source for trend-setting solutions, eventtech news, and social media expertise.
VP of Growth, emc3

Josh King

Josh King is the VP of Growth at emc3, one of the world’s leading creative agencies and event production partner of brands including LinkedIn, Google, Meta and HP. Josh has over a decade of marketing and events experience and recently Co-Founded the Sustainable Events Community with the From Now team on a mission to make the events industry more sustainable.
Sr. Manager Product Marketing, NBC Sports NEXT

Simon MacKenzie

Simon is the Sr. Manager of Product Marketing at NBC Sports NEXT, where he is dedicated to elevating and communicating the customer's voice. Deep experience of product marketing, customer advocacy, and crafting engaging virtual experiences for SportsEngine's customers.
As the co-host of the "For The Love of Sport" podcast, Simon shines a spotlight on the people, programs, and protocols that are making a significant impact in the world of youth sports. His engaging and insightful discussions bring attention to the best practices and inspirational stories that are shaping the future of youth athletics.
 
Virtual Event Planner

Kerry McLaughlin

Kerry McLaughlin, DES, is the Virtual Event Planner for the Cystic Fibrosis Foundation (CFF), where she combines her passion for virtual event design with her commitment to advancing cystic fibrosis research and support. With a keen eye for detail and a knack for creating engaging and online experiences, Kerry brings together a variety of clinical and community-based audiences to advance the mission of the CFF. Her collaborative spirit and innovative approach ensure that each event not only meets the goals of the CFF but also fosters a strong sense of community among participants. When she’s not planning virtual events, Kerry is passionate about rescuing dogs from cruelty situations with a local nonprofit, Bark Nation, where she is the cofounder and current Board President, teaching CPR, and spending quality time with friends and family in her gorgeous home state of Michigan.
Chief Executive Officer at Interprefy

Oddmund Braaten

Oddmund Braaten is Chief Executive Officer at Interprefy. An experienced strategy and business development leader, he has held multiple leadership roles in the Hi-tech and Telcom industries and has been leading Interprefy’s transition from startup to a global RSI leader since 2015. Oddmund lives in Zurich and can often be found cycling across the Swiss alps
Customer Lifecycle Marketing

Lee Drever

Lee Drever is a seasoned marketing communications strategist with over a decade of experience in the tech industry. He began his tech career as a Digital Marketing Manager at Teradici, where he and his team earned an Emmy for their contributions to remote media production. Since Teradici’s acquisition by HP, Lee is now creating and managing global Customer Lifecycle Marketing programs.
Lee’s expertise spans marketing automation and content-driven lead gen strategies. Known for his ability to adapt to new technologies and improve processes, he has been an early adopter of marketing tools like HubSpot and Eloqua. With a passion for continuous improvement and a knack for reverse-engineering of ideas and processes, Lee combines technical skills with strategic vision to drive business growth and customer engagement. His career is marked by a commitment to innovation and a deep understanding of the evolving digital marketing landscape.
The Keynote DJ™️  

DJ Graffiti

DJ Graffiti is The Keynote DJ™️   : a specialist at entertaining corporate events. Hundreds of brands including Google, Nike and Campbell’s have invited DJ Graffiti to bring his joyful music experience to parties, conferences, kick-offs and team celebrations. The Detroit, Michigan native blends a genre defying soundtrack with inspirational words and undeniable energy. Interaction is the defining characteristic of The Keynote DJ™️     experience. Graffiti’s appearances uniquely blend public speaking and entertainment, bringing joy to audiences and energizing them for whatever comes next.
Prior to focusing primarily on business events, he travelled the world, sharing stages with artists including Snoop Dogg, Beyoncé, Eminem and Jay-Z. In 2010 he was named Best DJ in Detroit by Real Detroit Weekly. His music industry experience comes alongside a business degree, law degree and 15 years running a digital marketing agency.
RVP, Video (Meetings, Webinars, Events) at RingCentral

Kristen Koenig

As RingCentral Events’ Regional Vice President of Video, Kristen heads its cross-functional business unit, leading and scaling the solution globally. As an accomplished enterprise business development professional, Kristen brings extensive experience in startup SaaS sales leadership. Kristen previously served as Director of Global Digital Channel Sales & Partnerships at Freeman, and earlier as the Director of Sales at World Travel, Inc. Before that, she held a multitude of enterprise sales roles at Cvent — quickly becoming Cvent’s Top Performer each year. In 2016, Kristen was chosen as one of the Top 25 Influential Women in the industry by Smart Meetings Magazine. She spends her free time with her dog, family, friends, and has a passion for fitness, wellness, travel, and experiences.
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AI Real Talk Webinar  -  ON DEMAND
AI Real Talk Webinar  -  ON DEMAND

Beyond the Venue: Event Strategies for Modern Marketers

Explore tactics to elevate engagement for hybrid, on-site, and virtual events.
Watch now