A Guide for Event Leaders

The critical role of events in modern marketing strategies

Our latest guide explores 9 ways to maximize audience engagement at every step of the event planning and  execution process.

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A new era of event marketing

Turn every event into  a content and insights opportunity

With traditional marketing channels facing challenges like ad fatigue and declining returns on investment, a shift towards more innovative strategies that prioritize audience engagement and interaction has been slowly building steam.

One part of the marketing mix that is undergoing possibly the most significant transformation as part of this trend? Events. We’re seeing a fundamental shift toward being more thoughtful and strategic when it comes to audience engagement, customer-centricity, and experiential marketing—an undertaking that starts months before the event itself, all the way to months after it ends.

Turn every event into  a content and insights opportunity

Modernize your event strategy

See how integrating events into your marketing strategy keeps attendees engaged, long after the event is wrapped.

Download guide

81%

of US CMOs believe their customers are suffering from digital fatigue and need an elevated event experience to drive and maintain engagement.

53%

of respondents in The Freeman Trends Report say that online events are a top source for training and educational content.

63%

of marketers admit that they’re failing to maximize the value of event content.

87%

of marketers say they’re in learning mode, but a majority believe that AI will fundamentally transform how they plan and execute events within the next 24 months