SAE International
Meet SAE International, an engineering organization that used Hopin to revolutionize its event strategy and generate $200,000 in sponsorship revenue
We want attendees to feel engaged. We want them to feel excited. We want them to feel enthusiastic, and we want them to feel that all our events are meaningful. When you can combine all of those elements together I think that's where the magic happens [...] and I think that's something that Hopin helped us achieve.
It's almost like [attendees] are watching a real broadcast on TV. I have no television background, I've never worked at MSNBC or CNN or the BBC, yet I feel like some of our broadcasts really are comparable.
With really the help of one or two people during the live events who can just monitor the backstages, I'm doing the whole thing myself. It's very manageable. It's very reasonable. And I think that should give hope to other organizations looking at Hopin that you don't need a staff of two dozen people to run an event.
When it comes to creating and actually managing the events themselves, I'm pretty much a team of one, which I think speaks a lot to the ease of use and the richness of the functionality of Hopin.
My favorite memory was getting an unsolicited email from our CEO after the very first event that we did. He was skeptical about the whole idea but after our first event wrapped [...] he just said, ‘I saw the event, it was incredible and this validates our decision to go into this new market and create a whole new business segment based on it.’ What more do you need than that?
From an engagement standpoint, we really want to make sure that having this live online experience was comparable or even better than the face-to-face experience [...] We really did accomplish the engagement piece with flying colors.